Nikos and Niki Koutsianas, both pharmacists, first met at a local Athens pharmacy in 1972, where they discovered their shared passion for nature. They married in that very same pharmacy and their shared passion and belief in and of things natural led them to develop APIVITA.
In 1979, APIVITA was born and was the first natural cosmetics company in Greece. The name `APIVITA` means the life of the bee and it stems from the Latin words APIS (bee) and VITA (life). APIVITA`s name reflects our identity and philosophy for an organized, productive and sustainable development model, as the society of the bee.
The DNA of APIVITA is based on its inspiration that consists of 3 components:
The Honey Bee, Greek Nature and Hippocrates’ Holistic Approach.
What makes your range so special – and so successful?
Thirty-four years on, will are still inspired by the bee society, the unique biodiversity of Greek nature and Hippocrates’ holistic approach to health and beauty. In addition to offering added value ingredients to products – miracle antiseptic (propolis), the purest natural energy source (honey), nature’s secret elixir (royal jelly), bees through pollination are responsible for about 2/3 of fruit, vegetables and nuts that we enjoy in our daily diet.
All our products are made with plenty of natural active ingredients listed in detail on the back of the packaging, and WITHOUT ingredients, like parabens, silicones, mineral oils, propylene glycol, suspected of causing unwanted effects to humans or the environment.
For 33 years, APIVITA is constantly investing in research, having its own department of research and development and our scientists turn our corporate philosophy into innovation, ensuring every day the maximum safety and effectiveness for our products. For us it is not enough to produce just a natural product, it must also be effective.
How has your pharmaceutical background influenced the APIVITA brand?
We are both graduates of the Athens School of Pharmacy. I had just received my degree in Pharmacy and went to Nikos’ pharmacy to do my practice. Very soon we discovered our love for nature… and for each other. Nikos is a beekeeper as well as a pharmacist, with a unique knowledge for bee products, herbs and essential oils. This gave us the knowledge and expertise to combine nature and science, in order to optimize the effectiveness and the safety of our natural and cosmetic products.
How is royal jelly beneficial and what led you to make it the foundation of so many products?
Royal jelly is known from antiquity as a symbol of eternal beauty and youth. It is the exclusive food of the queen bee, to which she owes her longevity. The queen bee lives 2 to 5 years, which is 40 times longer than any other female worker bee, and is 40% larger and 60% heavier. For instance in our Queen Bee face care line, we have encapsulated Greek Royal Jelly in liposomes in order to optimize and enhance its unique anti ageing properties.
APIVITA is well-known for its reservatrol use in its anti-wrinkle range. How beneficial is this?
In ancient Greece, the grapevine was the symbol of civilization and Hippocrates used grapes to treat female disorders. Resveratrol, which is the main active ingredient of grapes, is an important phytoestrogen known as the ingredient of longevity. Resveratrol’s most abundant source is found on the outer layer of red grapes, in berries, and even in peanuts. Reservatrol stimulates the production of sirtuins, which in turn serve as the ‘guardians’ of the cell. Sirtuins are considered the proteins of youth, responsible for the longevity of cells.
Resveratrol offers an antioxidant protective shield against free radical damage while at the same time promote skin thickness, elasticity, radiance and glow. For these reasons it is the key ingredient in our Wine Elixir face care line.
What’s your best-selling product?
Well, I could say that our line of natural serums have already won the first place. What is so unique? APIVITA natural serums maximize the results in a natural way. This range combines high percentage of nature’s ingredients with modern technological advances. The composition is rich in a variety of natural extracts, essential oils and bee derivatives such as royal jelly, propolis, with clinically proven results. Natural carriers have been used to reach the deepest skin layers to offer maximum results.
How does one choose products that suit their skin?
It is important to know your skin type and your skin condition to choose products that suit you. Think what’s your skin’s main concern and always look for it being underlined on the product….