Every product line offers a serum, but why do I need it and how does it fit into my skin care regimen?
What are serums?
Serums are your most concentrated skin treatments, packing the most potent anti-aging benefits in precious few drops. The age-bending results of serums are so amazing because extensive scientific research, cutting edge technology and specially-sourced anti-aging ingredients, along with proven vitamins, antioxidants and exclusive peptides, go into the creation of each one. Serums are your skin saviors, often delivering the results of pricey dermatologist’s procedures without the pain or hassle. There are also luxe hair serums which revitalize dry, damaged tresses and add glorious shine.
What exactly will it do for me?
The natural decline in collagen production as we age leads to a loss of firmness, more set-in wrinkles and more uneven skintone as new skin cells are produced less and less frequently. Serums work deep under the skin at the cellular level to repair and renew skin, boosting cell turnover and stimulating collagen production for more youthful, refreshed skin. Fine lines and wrinkles are diminished or even erased. Dark spots and discoloration fade. Skin is sculpted and tightened as the supportive collagen network is reinvigorated, improving skin’s elasticity. As the old skin cells are lifted and new skin emerges, you’ll start to see a brighter, more luminous complexion.
But I use a moisturizer!
Moisturizers are essential to plump and hydrate skin, but they can’t do the intensive work of a serum. Plus, the emollient properties of a moisturizer can create a barrier for the most active therapeutic ingredients. Serums eliminate most of the fluid and feature smaller molecules that can quickly sink deeply into the skin to work more effectively. Serums and moisturizers pair well together for the ultimate anti-aging regimen. Use your hydrating moisturizer on top of your rejuvenating serum to seal in the youth-restoring benefits and the skin-plumping moisture.
I have sensitive skin. Can I still use serums?
Yes. The trick is to find the right serum for you because some active ingredients may be too harsh for your sensitive skin, like Retinols or Alpha Hydroxy Acids. Women with chronic skin conditions like eczema or rosacea should try serums cautiously. Try one new product at a time so you can determine if it gives you a reaction. To slow down your skin’s absorption of the active ingredients, let your face dry completely after washing before you apply any serum.
How should I use it?
You always want to start with a clean, freshly-washed face, so remove all traces of makeup and dirt first. Nighttime is a great time to apply serum because your skin is at rest, doing its best repair work and not under assault from the day’s environmental toxins. Apply serum while skin is still moist (except sensitive girls). Apply little dots all over your face and gently massage, don’t tug, your skin. Don’t use too much. There’s a reason serums often come in tiny bottles and dispense tiny drops at a time. You don’t need that much to be effective. In fact, if you use too much at a time, you risk clogging pores and creating other problems. Follow up with your moisturizer. Products in one particular line are often designed to work together, so if you’re finding your new serum isn’t producing results, it may be clashing with your typical moisturizer.