by Craig A. Kraffert, MD, Board Certified Dermatologist, President, Amarte Skin Care
Amarte is the culmination of the best Eastern skin care ingredients and formulations fused with the advancements of Western dermatology and skin expertise for results-oriented products that are fast, effective and luxurious.
Amarte uses patented and unique botanicals like Ginkgo Nut, Mushroom and Skullcap along with nano-encapsulated Retinol, Sulfur and Arbutin to calm, brighten, tighten, smooth and refine your skin in simple systems that add a dose of decadence to your daily life.
Amarte: Heart and Seoul
Skin care is a personal matter. You dedicate time and emotion to finding skin care products that work. In a sense, you’re forming a relationship with them so it is understandable that you want great products to trust and love. Amarte recognizes the importance of this relationship. That’s why we’re devoted to offering incredibly different skin care. Amarte’s unique, indulgent regimen will bring out the clarity, brilliance, and beauty of your skin – every day. Amarte wants you to love yourself and love your skin, and we are dedicated to helping make that happen. That’s our promise to you.
Amarte promises incredibly different skin care.
There are three incredible attributes that set Amarte Skin Care apart from others. Though not widely known, it is a fact that quality grades of A – D are available for most skin care ingredients produced in Korea and elsewhere. Most Korean products use C and D grade ingredients. Some better brands use B grade ingredients and one or two very high-end Korean brands use A ingredients. Amarte uses only grade A ingredients.
Amarte also uses proprietary ingredient technology. Much of it is native to Korea and a substantial portion is unique to Amarte. Nano-encapsulation of Retinol and EGF, nano-sulfur purification, and extract optimization are Korean skin care ingredient specialties. Amarte works hand-in-hand with BioRic Innovation Center (a Korean Government funded institute) to formulate with bio-organic ingredients derived from natural extract optimization processes.
Skin care formulation skill is part art, part science. Very much like cooking, ingredients are only part of the story. Amarte skin care formulas are proprietary. Unlike so many skin care products that are contract manufactured with commonly available or widely shared formulas, Amarte formulas remain secret and are never shared with other brands or provided to contract manufacturers. Amarte’s formulational expertise represents a sophisticated blend of Korean artistry tempered by modern science – and it is unique to Amarte.
Amarte: A Heart and Seoul Story
While visiting Spain in 1992 to present research at the Spanish Dermatology Congress, Dr. Craig Kraffert, biochemist and board certified dermatologist, visited the World Expo in Seville where he met MiSook Kim. She was Korean, she was lovely, and he knew she was the one. It was love at first sight and the beginning of happily ever after.
Dr. Kraffert is the founder of DermStore.com, the most successful dermatologist-created e-commerce company. DermStore is now owned by Target. As DermStore’s founder, Dr. Kraffert has personally tested and reviewed almost every skin care line on the market. When MiSook’s sister asked him to try Amarte products, he did and realized that he had found something incredibly different. Dr. Kraffert’s appreciation of Korean culture and his respect for their scientific and innovative aptitude fueled his decision to partner with Amarte Korea to help realize its global potential.
In Korea, skin care is an obsession. As a result, Korea is the skin care capital of Asia. Shoppers from around the world visit Korea in search of the best skin care. There are many major streets in Seoul lined with skin care shops and boutiques. Koreans cherish flawless skin. Their legacy of skin care enthusiasm dates back over five hundred years. Today, Korean researchers and formulators combine ancient wisdom of botanicals and extracts with new technologies and ingredient systems to create unrivaled results.
Dr. Kraffert has orchestrated development of an international Korean and American team dedicated to ongoing refinement and market optimization of Amarte’s extraordinary products. Under Dr. Kraffert’s direction, Amarte has set a new global standard for innovative, quality skin care products that brilliantly enhance the natural beauty of your skin.