Just as our company realizes the importance of making time for ourselves, we also strongly believe in philanthropic giving. Soft Surroundings has had relationships with several organizations over the years but has specifically focused on working with the Alzheimer’s Association since 2013. We became a national partner in 2015, participating in annual walks and raising donations. Currently, Alzheimer’s is the primary charitable cause we support.
This devastating disease is the sixth leading cause of death in the United States. Two thirds of Americans living with Alzheimer’s are women. Our primary customers are not only women, but also the Baby Boomer generation, who are primarily the ones caring for loved ones suffering from this debilitating disease. More often than not, they devote all of their time to care giving and forget about themselves. Soft Surroundings is dedicated to helping these caregivers and to finding an eventual cure.
The Walk to End Alzheimer’s is held in more than 600 communities nationwide. Each of our stores participated in their local walk to raise money. During the month of September, 20% of all sales from the purchase of 21 Drops Essential Oil Therapy were donated to Alzheimer’s Research and Caregiver Support.
For more information on our partnership with the Alzheimer’s Association, view our video at http://bit.ly/2fAQjpJ.