Guest Blogger: Rebecca Booth, M.D.

By on February 10, 2017, in Skincare

Hormonal Vitality and Beauty

In my practice, I am often helping my patients navigate their hormonal cycle and the way it influences our mood, metabolism and appearance throughout the month and as we age.  The reality is that there is a strong connection between hormonal vitality and beauty. Peaking estrogen, even within the month, gives us peak luminosity, a phenomenon I like to call the “Venus Effect”, thus the name my sister and I gave to our skin care line, VENeffect. The challenges arise as our cycle is designed to ebb and flow throughout our ovulatory years, and ultimately retire around age fifty. As a doctor of women, and a woman in my fifties, I began to focus my practice on strategies to optimize peak hormonal vitality.

The key is taking an inside-out approach to diet, skin care and lifestyle. There are many recommendations that I can easily make for nutrition, supplements and lifestyle; however, challenges with the skin, that are so often linked to hormonal changes, have not being addresses by the beauty community.  In sharing this challenge with my sister Cecil Booth, a beauty industry veteran, we decided to create a line of skin care to address hormonal aging.  VENeffect is dedicated to enhancing elasticity and luminosity in skin, offsetting hormonal decline and inspiring skin’s true vitality.

Now I can complete my inside-out approach to optimized vitality with my patients and with all women.  We are so proud to bring that innovation to Soft Surroundings, where our mutual goal is to celebrate the beauty in women and provide solutions for them to look and feel good!

By adapting several key elements of your life as you are aging, your skin can glow, your mood can be lifted, and your body can reflect the beautiful radiance of feminine vitality:

Eating for the Venus Effect

One of the keys in keeping your skin beautifully radiant all year long is proper nutrition. Eating foods filled with nutrients that enhance the “Venus Effect” encourages your skin to glow. One of the best category of foods you can eat for ideal hormonal balance is protein from plant sources. Foods that house the seed of the plant are rich in these proteins as well as healthy oils, and their benefits can be passed along to us.  Most of the protein from plant sources is derived from the reproductive parts of the plant and is intimately associated with powerful molecules known as phytoestrogens. The phytoestrogens in plants lower insulin resistance (helping the waistline), enhance fertility and stimulate hormonal balance. A few examples include chickpeas (e.g. hummus), seeds (e.g. flax or sunflower seeds), soybeans (e.g. edamame), and nuts or nut butters – all rich in protein, healthy oils, and phytoestrogens –  a recipe for gorgeous skin.

The Venus Lifestyle

Sleep: Getting ample amounts of sleep has an immediate and significant impact on looking younger and refreshed – while lack of restful sleep not only ages our appearance, but directly contributes to increased stress levels that can disrupt hormonal balance. Make sleep a priority and seek help if you have insomnia. Remember, protein rich foods help with sleep, so a plant protein rich snack, such as almond butter, can help your skin in more than one way. A spoonful of almond butter with a warm cup of chamomile tea is often my secret snack before bedtime and fabulous sleep,

Move: As we age exercise becomes increasingly important to regain lost vitality.  Lack of exercise sends a signal to your body that you may be injured, slowing your metabolism and reducing hormonal balance. Commit to a minimum of 22 minutes of aerobic exercise per day (150 minutes per week), such as brisk walking, jogging, tennis, swimming – combined with a yoga or Pilates practice at least two times a week. The core strengthening of Pilates and/or yoga can help offset the loss of skeletal collagen so strongly associated with hormonal aging, and help women maintain height and spinal health.

Breathe: Stress and anxiety are an unwelcomed part of our modern world and the negative effects on our health increase with age. Women are often “waiting to exhale,” and while this may help an escape from a predator, breathlessness over time causes stress hormones to soar, increasing adrenal chemicals that wreck overall hormonal balance. A focused effort to be mindful of your breathing, learning and adapting a meditation practice…even for a few minutes everyday, can help prevent fight or flight chemicals from increasing blood pressure, causing weight gain, and distracting your body and mind away from healthy goals. Focusing on healthy breathing and a mindfulness practice can improve your sleep, help balance your hormones and give your skin a well-rested glow.

Beauty and Skin Care

Taking care of your skin is an important element in any anti-aging routine. However, at VENeffect, we know that the secret to slowing or even reversing the aging process for women is more than skin deep. While most anti-aging companies target aging from environmental causes, and great progress has been made in protecting from sun damage, we discovered that every woman faces hormonal aging and very little has been available to address this unique way we age.

Inspired by “The Venus Effect” and motivated by first-hand experience, we spent seven years developing VENeffect.  The key is our proprietary phytoestrogen technology: a combination of plant-based molecules that safely and effectively restores collagen, dramatically increases elasticity and helps reverse the signs of hormonal aging. Many anti-aging products increase cell turnover by exfoliation; VENeffect inspires collagen production, replenishing what is lost naturally to significantly improve the vital glow of healthy skin.

In addition to anti-aging properties, our VENeffect phytoestrogens, including grape seed, red clover, soy and resveratrol, provide further benefits including: photo-protection, natural anti-inflammatory effects, and super-antioxidant properties. We developed the line not only to be safe and highly effective, but also to provide a luxurious experience for women.  Combining the VENeffect Skin Care regimen with a healthy lifestyle will transform your skin and leave you with a sense of overall vitality.

We are proud to provide this unique solution to women through Soft Surroundings stores and on-line.  VENeffect skin care consists of:

  • Anti-Aging Intensive Moisturizer – luxurious, hydrating formula that dramatically increases elasticity and infuses the skin with an immediate luminosity
  • Anti-Aging Moisturizer SPF 15 – lightweight moisturizer that protects and restores skin from sun damage while improving skin’s elasticity
  • Firming Phyto-Lift Serum – potent anti-aging treatment to brighten, firm and enhance the skin; use after cleansing and before moisturizer for optimal results
  • Firming Neck and Décolleté Creme – ultra-firming and hydrating formula specifically designed to reverse the signs of aging on the neck and décolletage
  • Anti-Aging Eye Treatment – potent yet soothing treatment that brightens, de-puffs and visibly reduces the appearance of fine lines and crow’s feet
  • Anti-Aging Lip Treatment – a deeply hydrating and protective formula that visibly reduces and prevents the appearance of vertical lines, while softening and plumping the lips
  • Micro Exfoliant – transforms from dull to smooth skin with ultra-fine, natural microdermabrasion; use twice a week
  • Pore Minimizing Cleanser – gentle foaming gel cleanser that instantly whisks away everyday impurities, removes excess sebum, reduces pore size and infuses skin with phyto-nutrients and essential moisture

VENeffect products are hypoallergenic, non-comedogenic, fragrance free, gluten free and paraben free.  Made in the USA.

Rebecca Booth, M.D.

Gynecologist, Co-Founder VENeffect Anti-Aging Skin Care

About Rebecca Booth M.D.:

Rebecca Booth, M.D. is a board-certified obstetrician and gynecologist who has been practicing medicine for over 20 years as a senior partner in one of the largest OB/GYN practices in the southeast, Women First of Louisville. She is a nationally recognized expert in hormonal wellness and author of The Venus Week: Discover the Powerful Secret of Your Cycle…At Any Age (Da Capo Lifelong Books, 2008).  She, together with her sister Cecil Booth, founded an anti-aging skin care line, VENeffect, with a breakthrough phytoestrogen technology to replenish lost elasticity and luminosity. She has appeared on The Today Show and been extensively featured in leading women’s magazines including O: The Oprah Magazine, Redbook, Glamour Shape, Seventeen, and Self.  She is a contributor on and has been published in leading medical journals.  Dr. Booth earned her medical degree from the University of Louisville School of Medicine.  She resides in Louisville, Kentucky.