By VENeffect Co-Founder Cecil Booth
As a skin care brand founder, I am often asked, “what is the one product I must have”? Without hesitation, I always reply – “an amazing moisturizer!” In my thirty years of beauty marketing and product development, I have worked on hundreds of new products and I love experimenting with unique treatments and technologies. The foundation of a great skin care regimen, however, will always come down to a fabulous multi-tasking moisturizer designed to restore and renew the delicate skin of the face. The VENeffect Anti-Aging Intensive Moisturizer we created is my “desert island” product.”
The key to finding a highly effective moisturizer is to recognize that your skin is changing constantly – and what worked for you in your twenties, or what might have worked for your mother may not be right for you. One of the least talked about, but most compelling ways our skin changes is due to the ebb and flow of hormones throughout the month and as we age as women. As the influence of estrogen declines from its peak in our twenties, our skin loses elasticity resulting in fine lines, wrinkles and loss of skin tone. While all women are affected by hormonal aging, there is little awareness of this universal issue and few solutions in the beauty world to address this, until now.
I teamed up with my sister, Rebecca Booth, M.D., a gynecologist, author and hormonal wellness expert to create VENeffect Anti-Aging Skin Care. VENeffect is the only anti-aging skin care line formulated with a unique and powerful blend of plant-based phytoestrogens to safely and effectively enhance collagen and improve elasticity in skin.
The first product we developed is the VENeffect Anti-Aging Intensive Moisturizer, a super-hydrating, luxurious moisturizer richly formulated with the VENeffect exclusive phytoestrogen technology, along with peptides, proteins and nourishing ingredients to improve skin’s elasticity as it helps reverse the signs of hormonal aging. We formulated this highly effective moisturizer to:
- Enhance skin’s elasticity
- Boosts collagen production
- Promote hyaluronic acid production, the building block of young skin
- Reduce the appearance of fine lines and wrinkles
- Brighten and even out skin tone
- Restore skin to the healthy glow of peak vitality
Ideal for all skin types, it is designed to be used day and night. You will notice an immediate luminosity to the skin, and within weeks see a reduction in the signs of aging. In our clinical study, 90% of women saw improvements in their skin within four weeks including fewer fine lines, more even skin tone, and a return of the glow in their skin.
Women of all ages, skin types and ethnicities will benefit from VENeffect as its phytoestrogen technology has the unique quality of both preserving and restoring collagen and elasticity in skin. The decline in the estrogen-collagen connection begins in the late twenties, continues in our thirties and forties and accelerates after 50. Now is the right time for any woman to begin using VENeffect.
- Your moisturizer will work better if you start with freshly washed skin. Both morning and evening make a quick ritual out of cleansing your skin with a gentle, non-drying cleanser. Our Pore Minimizing Cleanser with pomegranate enzyme and willow bark washes away impurities and makeup, leaving your skin clean and hydrated, while helping minimize the appearance of pores.
- Don’t wait to add a more advanced treatment moisturizer because you have others waiting to be finished, or you just cannot give up one you’ve used for years. You can alternate one for morning and a more advanced treatment at night. Ask yourself if you feel you are getting everything you need from your current regimen. If the answer is no or you are not sure, add something new into the rotation get the benefit of the new technology in addition to what you are using now. You should soon see a difference!
- Use your moisturizer generously, especially at night. Apply a generous dollop all over the face, neck and décolleté. Take advantage of a highly effective moisturizer working in the restful, makeup-free hours while you sleep, and wake up to beautiful skin.
- Don’t forget about you neck and chest. There are fabulous products targeted for the skin of the neck, and it is up to you if you are willing to use separate products for each area, but regardless, be sure to treat this skin as you age as it is more prone to deeper lines and creases.
- During the day, be sure to use sun protection of at least SPF 15 every day of the year, and a higher level if you are in direct sun for an extended period. You can get this UV protection from specially formulated moisturizers or cosmetics (such as foundation) – just be sure it is part of your daily regimen to prevent the damaging effects of the sun.
When my sister and I decided to create a line of skin care, we were in our forties. With her scientific background as a doctor of women and my background in beauty product development, we knew that as we were headed into our fifties, the challenge of hormonal change would only become more significant. We were inspired to create a line that targets the very specific way we age hormonally. Our Intensive Moisturizer was the first product we developed and we spent close to six years perfecting the science and the luxurious texture that truly delivers. While we now have eight wonderful anti-aging treatments to inspire hormonal vitality in skin, this original “desert island” moisturizer will always be our go-to for instant luminosity and long term younger-looking skin!